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Vogl Communications is a co-sponsor of the independent, not-for-profit website: www.ethicsworld.com

This website provides a forum for experts and strudents engaged in corporate ethics/governance/anti-corruption.

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PR services....

Reputation Management

Corporations need to consider how best to present their approaches to many different public audiences in order to build trust. Some of the key components that we see as essential in this context include:

Build knowledge of the most critical issues on the international agenda likely to impact global business behavior.
Provide context for the key issues by relating them to current domestic and international trends in economics, competitiveness, politics and NGO activities.
Focus on the key issues of reputation management in terms of prime corporate stakeholders.
Analyze the key pressure groups and the critical individual issues, such as corruption, labor standards and government relations.
Strengthening global training programs to ensure that employees fully understand the importance of the code of conduct to the corporation and what the code really means.

Positive global reputations are won with difficulty and lost with ease.

How corporations handle business ethics and social responsibility issues internally and externally (including the ways in which they are communicated) impacts their reputations and therefore their relationships with their stakeholders. Vogl Communications has expertise in this area. It is central to our strategic thinking and to sound ethical practices by business.

The costs of complacency of taking the management of ethics and social responsibility for granted, are enormous. Sadly, many companies only accept this conclusion after they have become embroiled in a crisis. We argue that pro-active corporate work here is an enormously good investment.

As Nike, Shell, Texaco, Exxon and many others have found, when a reputation crisis ignites over an integrity issue, then top Board-management strains are quick to surface. Management becomes distracted from running the business. The Board worries about its own reputation. Vast amounts of time are absorbed in determining actions. The stress can have major impact.
An ethics crisis prompts new corporate evaluations by the financial media and securities analysts. This leads institutional investors to reassess. Declines in stock prices are probable.
Costs of salvaging the situation in terms of new staff training, new compliance procedures, possible damages awards and public relations, can be significant.
Consumers may lose trust in the company, thus impacting sales. Potential employees may look to a firm seen to have higher integrity.
Governmental regulators may become more vigilant, while the influence of the corporation's lobbyists may decline.
A scandal can prompt demands for a total review of the corporation's approaches to value issues.