Seminars and Lectures:
Frank Vogl along with his colleague Frank Ovaitt offer a series of seminars and lectures that focus on corporate ethics in America. Frank Ovaitt is the Managing Director of Crossover International, Inc. He is also Co-Chair of the International Public Relations Association Campaign for Media Transparency and Institute for Public Relations; Former International Public Relations Vice President of AT&T; a member of the Arthur W. Page Society; and, advisor to "News in the Next Century," Radio and TV News Directors Foundation. Together, Vogl and Ovaitt bring knowledge and understanding through their seminars.
From these seminars participants will learn how to:
- Address governance policy and ethics issues beginning at the Board level; thus, carrying through to every level of the business.
- Redefine the CEO's role as the company's ethical leader.
- Create a 21st century code of ethics.
- Communicate honestly and proactively to internal/external stakeholders to regain lost trust.
- Reach beyond a rules-driven legalistic response to ensure that all actions are driven by a corporate-wide culture of integrity.
- Continue to operate effectively in an extreme low-trust environment.
Participants in this interactive seminar will also learn the following eight stage intergrated approach to meet the governance challenge facing top executives:
- COMMITMENT
This is the most important step. It relates to commitment and accountability. The Board of Directors has the responsibility of setting corporate governance policies and for ensuring these are regularly monitored.
- ACCOUNTABILITY
Corporations must assign authority to a designated manager, or set of managers, for the implementation of integrity programs to comply with all aspects of ethics issues under the Sarbanes-Oxley Act.
- POLICIES
The Board and top management must review in detail the corporation's values and good governance policies. This involves the code of conduct, as well as, all other critical elements.
- AUDIENCES
Corporate leadership needs to assess the diverse audiences that it has to reach as it seeks to build buy-in support and understanding of its governance approaches.
- PROGRAMS
Defining the governance programs based on the core value policies and tailoring the programs to the desired audience.
- MONITORING
The progress of good governance programs needs to be monitored. Each program area is a potential source of corporate vulnerability.
- COMMUNICATING
Corporate leaders need to communicate internally/externally on a consistent and continuing basis. The goal is clear. Leaders need to not only restore trust and confidence, but to secure a reputation that makes the corporation stand out above the tarnished crowd.
- LEADERSHIP AND ALLIANCES
CEO's need to lead beyond the confines of their corporations. They have a vested stake in changing the broad climate of distrust. The best defense in today's charged atmosphere over trust in a business is public offense, but only after corporate leaders have ensured that each of the first seven stages have been implemented.
For more information on these Seminars and Lectures, please contact:
Shondra Brown – PR/Marketing Coordinator.
