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We work with businesses and official national and multilateral institutions to develop new communications strategies and review existing communications programs. Our advice is rooted in the day-to-day experience that we gain from our day-to-day global PR work for clients and our experience over 30 years in journalism and organizational communications and external relations.
Critical Strategic Issues
Each of our strategic management studies is unique. Many of the most comprehensive studies and communications plans that we develop for clients address the following issues:
- The key issues leading the organization to review its communications at this time.
- The communications challenges facing the organization (based on internal Board, management and staff interviews and diverse external perceptions).
- The prime goals and general scope of a new communications strategy.
- Establishing the overarching messages and setting the leadership roles.
- Constraints on implementing the new strategy.
- Defining the prime target audiences.
- Establishing the manner of communicating - style, language and languages, presentation and public speaking.
- Defining the internal communications objectives and approaches.
- Defining diverse external communications objectives and approaches.
- Organizing communications resources:
- The appropriate unit and its diverse functions (media, website, publications, internal communications, audio-visual, etc.)
- The appropriate leadership and staffing of the unit.
- Budget requirements.
- Staff media guidelines.
- Staff communications training.
- Monitoring the communications strategy.
In recent times, for example, we have completed major studies containing the above features for the African Development Bank, the Asian Development Bank, and the International Development Law Organization.
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